Wikipedia — "Cute aggression"

Extract

Defines cute aggression as "the urge to squeeze, bite, or otherwise act aggressively toward things perceived as being cute without the desire to cause any harm."
Names the founding academic citation: Aragón, Oriana R.; Clark, Margaret S.; Dyer, Rebecca L.; Bargh, John A. (March 2015). "Dimorphous Expressions of Positive Emotion: Displays of Both Care and Aggression in Response to Cute Stimuli." Psychological Science, 26(3): 259–273.
States the Filipino word gigil "describes this exact phenomenon and was recently added to the Oxford English Dictionary."
Names cross-linguistic parallels for the identical phenomenon in languages unrelated to Tagalog/Filipino: Malay geram ("love-hate anger toward cute things," polysemous, also covering general dissatisfaction), Thai man khiaao (wanting to "eat them up" because something is "so cute"), and Chamorro ma'goddai (an urge to pinch, squeeze, or smother someone in kisses). This project's separate WebSearch this session independently corroborated the geram and man khiaao glosses via other results, though ultimately tracing to the same underlying claim rather than a fully independent primary source — flagged as tertiary-sourced and not further verified against a primary Malay or Thai lexicographic authority.

The cross-linguistic claims (geram, man khiaao, ma'goddai) are not traced to their own primary sources by this project — Wikipedia's own citation trail for these specific glosses was not followed further this session.
Does not itself specify the March 2025 date for gigil's OED addition (see other sources for that).