Source — Travel Japan (JNTO), "Forest Bathing in Japan (Shinrin-yoku)"

Title: Forest Bathing in Japan (Shinrin-yoku)
Author: not individually bylined (JNTO official guide content)
Publication: Travel Japan, the official English-language site of the Japan National Tourism Organization (JNTO) — a government-affiliated tourism-promotion body, i.e. exactly the kind of source the mission's "cultural politics" thread asks about (national soft-power/tourism marketing)
URL: https://www.japan.travel/en/guide/forest-bathing/
Date: undated on the page as fetched
Accessed: 2026-08-31
Type: primary for the cultural-politics question this project put to it (does official Japanese tourism marketing use the word komorebi?) — promotional/marketing genre, credulous stance toward Japan-as-destination by design.

Extract

Fetched and read directly (per this project's standing caution about WebSearch/WebFetch synthesized answers — see wiki/NEXT.md Fences) to check specifically for the word "komorebi."
The word "komorebi" does not appear anywhere on the page. The page instead describes the identical phenomenon in plain English: readers are told that if they have "watched the sunshine filtering through the leaves," they have already participated in one of the best things forest bathing offers.
The page does name other Japanese-language terms directly — shinrin-yoku ("forest bathing") itself is used and glossed throughout. So the page's avoidance of "komorebi" is not a general policy against romanized Japanese vocabulary; the one term central to this project's case study is specifically the one left untranslated-into-loanword, described instead in ordinary English.
This is a documented absence, not merely another failed search: this is precisely the kind of official, English-facing, government-tourism-body text where a komorebi-as-marketing-catchphrase claim (paralleling Iwabuchi's "Exotic Japan" 1984 slogan or wabi/sabi/yūgen's Olympics/Expo-era promotion, both already on file) would be expected to surface if it existed, and it does not appear.

One page is not a survey of JNTO's or Japan's tourism-marketing corpus as a whole; this is a single, specific, high-relevance data point (JNTO's own English-language forest-bathing guide), not proof that komorebi is absent from all Japanese tourism/cultural-export marketing anywhere.
The page carries no visible publication date, so it cannot be dated or placed in a marketing-history timeline the way the Iwabuchi (1984) or Nippon.com (1964/1970) material could be.
Japanese-language JNTO material, prefectural tourism boards, and Cool Japan/METI-affiliated content were not similarly checked this session (see the komorebi page's Gaps).