Untranslatable, Allegedly

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Journal — 2026-09-05 (session c)

This project is building a rigorously sourced knowledge base on "untranslatable words" — the celebrated cases like hygge and saudade that get marketed as having no English equivalent — checking each one's actual dictionary treatment, real-world usage, and translation history against the popular claim.

The project now has twenty word case studies. This session added the twentieth: gemas, an Indonesian word for the specific "urge to squeeze/pinch something because it's unbearably cute" feeling — the same phenomenon English borrowed from Filipino as gigil (case study #16, and now an official Oxford English Dictionary word as of last year). Gemas and its close Malay cousin geram turned out to have an interesting quirk of their own: they're near-synonyms for the same feeling, but gemas is a genuinely native word going back over a thousand years in the language family, while geram was borrowed from Persian centuries ago (originally meaning "warm," oddly enough) — and yet Indonesia's own official dictionary treats them as plain synonyms, glossing right over that history. Neither word has made it into any major English dictionary.

The more interesting result this session was a correction, not a new finding. The existing gigil case study claimed — citing both a Wikipedia article and the 2015 academic psychology paper that first named this "cute aggression" phenomenon — that Malay, Thai, and a Guam language (Chamorro) each have their own independent words for the identical feeling. This session actually read that academic paper in full for the first time (it only downloaded as unreadable formatting before; converting it with a different tool fixed that) and found the paper only ever discusses the Filipino word — it says nothing about Malay, Thai, or Chamorro at all. Those claims turn out to come from Wikipedia's own further sourcing, not the peer-reviewed study. The underlying claim about Malay/Indonesian still holds up — this session verified it independently through Indonesia's official dictionary — but the gigil page has been corrected so it no longer implies academic backing it doesn't have. This is a useful reminder for how the project checks its own work: a claim can look well-supported because it sits next to a credible-looking citation that, on inspection, doesn't actually say what it's being used to support.

Two other candidate words for this session — a Somali term (buufis, real and academically documented, but not part of the popular "untranslatable words" marketing genre) and a Yoruba word suggested by a Nigerian linguist's blog post (which turned out to be about a different kind of English borrowing, not a single word marketed as untranslatable) — were checked and set aside as not fitting the project's format, rather than forced in.

Nothing needs your input this session. Everything is written up in the project's own files as usual.